Introducing LUMORA Trading Joint Stock Company
LUMORA BRAND HISTORY
Lumora Trading Joint Stock Company was established in 2025 with the orientation of becoming a bridge between nearly 200 years of European quintessence and the needs of Vietnamese consumers. Through the strategic brand Michelangelo - a brand belonging to the Carl Schmidt Sohn group (Germany, founded in 1829) - Lumora brings high-end kitchen and household products with outstanding quality standards, design and experience.
Lumora is not only a distributor but also a brand that shapes modern living trends, where the kitchen is upgraded into a space of inspiration, aesthetics and family connection.
Introducing the Leadership Team
They are the ones who inspire, develop strategies and lead the journey of bringing European and international brands into every Vietnamese kitchen, where quality - design - user experience blend into sustainable value. With pioneering thinking, the ability to grasp global trends and a commitment to creating new standards for the home appliance industry, the leadership team is the foundation for the business to reach out and shape the future of a modern, sophisticated lifestyle.
Mr Lê Duy Việt
Mr Mai Xuân Hiệu
Mr Kim Kimoon
Ms Song Jae Hak
Vision & Mission
Vision
Ours
At Lumora, we aim to become the leading provider of comprehensive European standard household solutions and services in Vietnam. Our vision is built on the desire to bring sustainable values, enhancing life experiences in every Vietnamese kitchen.
Products
Meets EU Standards
Lumora is committed to bringing advanced technology and outstanding quality from the European market to Vietnam. We understand that products that meet EU standards not only need to be durable and safe, but also inspire users. By selecting and distributing the best products, Lumora hopes to contribute to improving the quality of life and setting new standards for the Vietnamese market.
Service
Meets EU Standards
We don't just provide products – we also provide long-term solutions. Lumora understands the challenges customers face in their product journey and is dedicated to providing an excellent service experience. Through our commitment to service quality, we aim to pioneer the work of setting a new benchmark in satisfaction and sustainable companionship.
EU products: Quality creates trust
We offer the guarantee of quality, reliability and innovation typical of EU brands. Lumora is committed to delivering experiences that exceed expectations for each customer.
LUMORA Philosophy
1
Committed to Creating Outstanding Value
At Lumora, our philosophy is to continuously strive for excellence. Each activity, each product and each service experience is built to the highest standards, to bring differentiated and sustainable value to customers.
2
Customer Focused
Customers are the reason Lumora exists and grows. By understanding their needs, challenges and expectations, we deliver products and solutions that truly meet their desires, thereby building trust and lasting satisfaction.
3
Sustainability and Responsibility for the Future
Lumora believes that business should not only be a place to make profits, but also create a positive impact. We focus on applying environmentally friendly methods, developing sustainable products with practical value, to contribute to a good future for future generations.
4
Pioneer in Quality and European Thinking
We promote the spirit of innovation, sophistication and reliability that are European standards. Lumora aims to narrow the gap between the European market and Vietnamese consumers, bringing EU standard experiences right into every Vietnamese kitchen.
Philosophy
Business
Lumora believes that a business can only truly grow when it creates deep, sustainable values and is remembered by customers with trust and positive emotions in every brand touchpoint.
Sophistication surpasses function
For Lumora, a product isn't just for use — it's a work of art. Every detail is taken care of to create exquisite beauty, harmony between aesthetics and performance, bringing emotion and appreciation in every experience.
Creating sustainable value over many generations
Lumora aims for long-term values, beyond short-term benefits. We believe that today's good experiences will become brand marks that are passed down from generation to generation, creating true sustainability.
Cultural connection – Lifestyle connection
We bring the spirit of European quintessence mixed with Vietnamese lifestyle, creating a harmonious connection between international values and local identity, so that each product is not only useful but also soulful.
Lumora is proud to cooperate strategically with leading partners
Lumora constantly seeks and builds strategic partnerships to bring high quality products and the best services to customers. We are proud to cooperate with the world's leading reputable brands.
MICHELANGELO: Heritage and Innovation
Inspired by the famous artist Michelangelo - the symbol of art and perfection - the MICHELANGELO brand was born in 1931 in Germany, carrying the philosophy of creating products that are true works of art. From its silver-making foundation in Haan to its modern factory in Solingen, MICHELANGELO pursues sophistication in every line, every material and every experience.
After being taken over by Carl Schmidt Sohn GmbH in 2014, the brand entered a breakthrough phase with stainless steel and aluminum pots and pans and the chef-standard PRO-CHEF collection. Each product is not only durable according to German standards but also brings a complete feeling through sight, touch, hearing and cooking experience.
Today, MICHELANGELO is not only a symbol of German quality but also the choice of millions of families globally. The brand has risen to become the Top 5 best-selling kitchenware on Amazon since 2020, affirming its lasting appeal with its sophisticated design, outstanding durability and inspiring cooking experience.
MICHELANGELO – when European quality enters the modern kitchen.
S&P Partners: Bridging Success for Michelangelo in Korea
S&P Partners (송앤박 파트너스) is a strategic partner accompanying the Michelangelo brand in its development in the Korean market. With extensive experience in the high-end home appliance sector and understanding of Korean consumer behavior, S&P Partners has played a key role in building image, managing quality and expanding the distribution system for Michelangelo in an extremely competitive market.
S&P Partners is currently a distributor and partner with many reputable brands and suppliers such as Week&Cook, Linkfair and many other international household appliances. In addition, S&P Partners is the official seller on Coupang, as well as operates the specialized retail platform e-JUBANG, reaching hundreds of thousands of customers nationwide.
Thanks to its wide partner system, strong distribution capacity and strict quality control process, S&P Partners has made an important contribution to Michelangelo's success in Korea, becoming one of the most effective brand development units in the industry.
Enhancing Vietnamese Kitchen Space
Committed to Sustainable Development
Lumora not only focuses on product quality but is also committed to sustainable development, contributing to building a safe and prosperous living environment for the community.
Enhancing Vietnamese Kitchen Space
Lumora is not simply selling household products, but is contributing to shaping a new lifestyle - more luxurious, more sophisticated and more sustainable.
With the guidance of an experienced leadership team, clear strategy and profound development philosophy, Lumora confidently becomes one of the pioneering businesses in the high-end home appliance industry in Vietnam.